This is not a trick but the winner of this year's Go-Tober challenge will get a nifty treat.

Companies can help their employees commute in a  new way in honor of Go-Tober! Employers can earn recognition each time employees track non-solo driving trip throughout October. 
Organizations whose employees track the most non-solo driving commutes will rise to the top of a public-facing leaderboard. The organization with the most participation relative to their organization size will be recognized in an advertisement on the Denver Business Journal website.
Interested? Employers must signup at the Go-Tober challenge form.

May the best company win.