1. Planning a Great Region
  2. Transportation Planning
  3. Transportation Demand Management Program
  4. Transportation Demand Management Strategic Plan

Transportation Demand Management Strategic Plan

Three women riding bicycles in the street. A city bus and a silver van are in the background.

DRCOG, in partnership with its member governments and key stakeholders, is currently developing the Transportation Demand Management Strategic Plan for the region. The plan will provide the Denver region with a framework to improve efficiency and mobility for travelers of all ages, incomes and abilities by identifying actions to enhance and expand sustainable, multimodal travel choices, reduce traffic congestion and provide air quality benefits.

As part of the stakeholder and public engagement plan, DRCOG will host six workshops over the project timeline with key stakeholders. Key stakeholders include regional transportation partners, regional air quality partners, academia, community advocacy groups, environmental justice partners and industry partners. Social media, online comment cards, press releases and traditional media outlets will be used to engage the general public.

The goals of the Transportation Demand Management Strategic Plan are to:

  • Examine the current state of transportation demand management in the region, including funding sources and policies.
  • Encourage a suite of transportation demand management strategies, including infrastructure, mobility services, parking and pricing, land use, incentives, and marketing and education.
  • Support statewide greenhouse gas emissions reduction goals.
  • Envision a safe, seamless and sustainable travel network throughout the region.

The plan is anticipated to be completed by October 2023. Visit the Transportation Demand Management page to learn more.