Transportation Demand Management Transportation Improvement Program Set-Aside

The Transportation Demand Management Services set-aside was developed to support marketing, outreach and research projects that reduce driving alone and ultimately reduce traffic congestion and improve regional air quality. The specific goals of the set-aside are listed below.

  • Reduce single-occupant vehicle travel
  • Reduce traffic congestion
  • Improve air quality
  • Pilot new approaches to transportation demand management
  • Improve awareness of and access to mobility options for people of all ages, incomes and abilities

The 2024-2027 Transportation Improvement Program policy establishes $2 million in federal funds for Transportation Demand Management non-infrastructure projects over the four-year period. The 2024-2025 call for projects will be $1 million.

Call for Projects:

Step 1 - Pre-application workshop and letter of intent
A mandatory online application workshop is scheduled for April 12, 2023 via Zoom. Following the workshop, interested applicants should submit a letter of intent and include contact information, a project description and estimated project cost. Supplemental materials will be accepted if they contribute to the understanding of the project being proposed.

Step 2 - Full Application
Project sponsors will receive applications after the letter of intent discussion. Applications can be submitted at any time to Communications and Marketing administrative assistant Madelyn Bjornholt at but are due no later than 5 p.m. June 2, 2023.
For specific information regarding eligibility rules and the selection process, please review the TDM Set-aside Eligibility Rules and Selection Process.
For additional information about the TDM Set-aside, please contact Madelyn Bjornholt at or Way to Go manager Nisha Mokshagundam at